five key drivers

The 5 key drivers are: 1) what people know about hearing, 2) the language used to express ideas about hearing, 3) the effect (or consequences) of a reduction in hearing, 4) the ability to address that reduction, and 5) the respect people have for hearing. These can be summed up with the acronym K.L.E.A.R. (Knowledge, Language, Effect, Ability, Respect).